This paper analyses the topic of media celebrity in relationship with the contemporary communication system and its photographic origin. In particular, the paper compares some important protagonists of dandyism and neodandyism: Charles Baudelaire, as the first total black dandy, Marcello Mastroianni as the Made-in-Italy dandy in La Dolce vita, and Jep Gambardella as the post-modern version of the neodandy in The Great Beauty.